Fáilte Ireland Family Friendly
Client: Fáilte Ireland Family Friendly
Services: Identity + Design for Print & Digital + POS
Ireland is a beautiful and fun country to visit, whether coming from abroad or just travelling from one part of the island to another, there is much to discover, experience and enjoy. This was wholly exemplified by the Family Friendly concept that was developed for the south-west.
The main theme of the Family Friendly promotion was for the assets developed to be informative, approachable and fun. The map we developed made use of individual illustrations to highlight areas to visit, these were also to be recognisable to reduce the need to explain what is on offer.